Standing out in a crowd

Standing out in a crowd

Getting Your Booth to Stand Out
In order to get people to come to your booth, you need to capture their attention in a way that makes you stand out against your competitor’s booths. There are a lot of different booths set up at a trade show venue and trade show attendees are often overwhelmed. With all of this over-stimulation, how do you get people to want to stop by your booth?

Here are some tips to help you stand out against your competition at a trade show:

Break a Rule
This technique involves thinking outside the box to go against the normal “rules” that keep many companies from stepping outside their comfort zones. By bringing people out of their comfort zones, you can make an immediate impact. Once you establish your audience, you can connect and communicate in any way you choose. 1

For example, you can use larger-than-life objects in your booth, slant your walls, or even change the variance height in your booth. (Although some shows have rules about the variance height of your booth, some will allow it and it doesn’t hurt to ask. The worst that they can say is “no”.) By not confining yourself to these usual “rules” that most people adhere to, you can make small changes that will help you to stand out.