Herschel store is back once again with its summer pop-up stores located within The Hudson’s Bay across Canada. This time the 5 stores included were Vancouver, Montreal, Sherway, Queens, and Yorkdale. Each location had a constant theme with identical graphics.
The project started with reviewing the pop-up stores’ rendering and the required graphics. While majority of the graphics were standard retail signage, there was one exception – custom fabricated cubes. A first for Multigraphics, these cubes were produced from 4mm thick Palboards that were printed on a flat sheet, cut to custom shape (designed by our R&D team), and then assembled together to form a cube.
The final count for all the graphics were as follow.
The project required design testing and color matching to ensure the colors are consistent across different media for all graphics at each location. We made sure each sign was identical and on brand.