Herschel Pop-Up Stores Across Canada | The Bay

Herschel store is back once again with its summer pop-up stores located within The Hudson’s Bay across Canada. This time the 5 stores included were Vancouver, Montreal, Sherway, Queens, and Yorkdale. Each location had a constant theme with identical graphics.

The project started with reviewing the pop-up stores’ rendering and the required graphics. While majority of the graphics were standard retail signage, there was one exception – custom fabricated cubes. A first for Multigraphics, these cubes were produced from 4mm thick Palboards that were printed on a flat sheet, cut to custom shape (designed by our R&D team), and then assembled together to form a cube.

The final count for all the graphics were as follow.

• 10x Freestanding Upright Signs, each supplied with a black metal base
• 51x Custom Printed Boxes
• 22x Poster Prints
• 128x Double Sided Graphics
• 216x Shelf Inserts
• 54x Floor Decals